China becomes the world's largest e-commerce consumer

China has become the world's biggest importer of e-commerce goods, with the population of cross-border e-commerce consumers increasing by 10 times over the past three years, a study said, according to a report by thepaper.cn.

The study, released by China Chamber of International Commerce, Deloitte and AliResearch last Wednesday, showed China's consumption growth has promoted sustainable development of import business and the post-'90s and '95s consumers have become the largest consumers of imported goods.

The penetration rate of China's cross-border e-commerce retail import, which refers to the proportion of people buying imported goods through cross-border e-commerce platforms, rose from 1.6 percent in 2014 to 10.2 percent last year, the report said.

The number of consumers at Tmall Global, the cross-border e-commerce site of Alibaba Group, increased 10 times from 2014 to last year.In addition, the site introduced nearly 19,000 overseas brands from 3,900 categories in 75 countries into the Chinese market over the past four years, more than 80 percent of which entered China for the first time.

Imports of personal care products, clocks, clothing, home furnishing, food, cultural and educational goods grew in different degree last year, of which imports on personal care products and milk powder increased 48.6 percent and 40.4 percent respectively.

The report showed the European Union, the United States ASEAN, Japan, New Zealand and Australia are the main suppliers of imported consumer goods to China, with consumer goods imported from the EU amounting to 4.36 trillion yuan last year, accounting for 39.7 percent of China's total consumer goods imports, the largest share.

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2018.11.16

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